8tv Rebranding
8tv asked us to rethink their branding.
Mission: Disseminate a diverse, plural, innovative, daring and different information and entertainment offer from what is established.
Vision: Become the reference alternative to Catalan public television.
Tone: Young, modern, colloquial, daring, hooligan.
We created a rich visual system, as well as the motion behavior of the brand. Thus, we set a solid foundation on which to generate all the necessary graphic and audiovisual elements.
Mission: Disseminate a diverse, plural, innovative, daring and different information and entertainment offer from what is established.
Vision: Become the reference alternative to Catalan public television.
Tone: Young, modern, colloquial, daring, hooligan.
We created a rich visual system, as well as the motion behavior of the brand. Thus, we set a solid foundation on which to generate all the necessary graphic and audiovisual elements.
8tv ens va demanar que replantegéssim la seva imatge de marca.
Missió: Difondre una oferta informativa i d'entreteniment diversa, plural, innovadora, atrevida i diferent a allò establert.
Visió: Esdevenir l'alternativa de referència a la Televisió Pública Catalana.
To: Jove, modern, col·loquial, atrevit, gamberro.
Vam crear un sistema visual ric, així com el comportament animat de la marca. Així, vam establir una base sòlida sobre la qual generar tots els elements gràfics i audiovisuals necessaris.
Missió: Difondre una oferta informativa i d'entreteniment diversa, plural, innovadora, atrevida i diferent a allò establert.
Visió: Esdevenir l'alternativa de referència a la Televisió Pública Catalana.
To: Jove, modern, col·loquial, atrevit, gamberro.
Vam crear un sistema visual ric, així com el comportament animat de la marca. Així, vam establir una base sòlida sobre la qual generar tots els elements gràfics i audiovisuals necessaris.
Brand Film
Motion Behavior
![](https://cdn.myportfolio.com/1f01f852-b99e-4485-987d-456769401b31/0abf5a0d-73bb-47e1-8037-44fb962694ef_rw_1920.gif?h=4322374ceedcce1263319687964bb109)
Key Visuals
![](https://cdn.myportfolio.com/1f01f852-b99e-4485-987d-456769401b31/f7b438f3-bcad-4aec-b5a0-4983e6928510_rw_1200.jpg?h=44c4e8e526a321f2cfa169af35e3349a)
![](https://cdn.myportfolio.com/1f01f852-b99e-4485-987d-456769401b31/7b3d5334-a3b7-4d8d-9a3d-8262952d4c01_rw_1200.png?h=769ce7acf630e59218f5e0d6434bc764)
![](https://cdn.myportfolio.com/1f01f852-b99e-4485-987d-456769401b31/ab36b111-e145-440b-9118-4372bd2306fe_rw_1200.jpg?h=adc27883de98adcfb362700bde4515cb)
![](https://cdn.myportfolio.com/1f01f852-b99e-4485-987d-456769401b31/d3eae2c4-de29-44a0-8f9f-3368e3d4440b_rw_1200.jpg?h=39f2cf178d067a93c80fa33116576754)
![](https://cdn.myportfolio.com/1f01f852-b99e-4485-987d-456769401b31/9ec00314-a946-4653-bd5e-3f7c9dc7b91d_rw_1200.jpg?h=1f7f096559a3cfc733163b4e4c8a7e1e)
Brand elements
![](https://cdn.myportfolio.com/1f01f852-b99e-4485-987d-456769401b31/bcb8cb7f-9f3a-45dc-a8e4-0e7a88e741ce_rw_1200.jpg?h=13634414e9d2e10779cc2a3e4f9e3e81)
![](https://cdn.myportfolio.com/1f01f852-b99e-4485-987d-456769401b31/03fe87e2-f45d-4081-aa64-589f76805a6e_rw_1200.jpg?h=972f9b42a1e9aaf130d520f7387ec8b7)
![](https://cdn.myportfolio.com/1f01f852-b99e-4485-987d-456769401b31/213f1a45-fb67-4ca5-bb11-e175395090c1_rw_1200.jpg?h=0b6c8024693494e49b6bda4e48461713)
![](https://cdn.myportfolio.com/1f01f852-b99e-4485-987d-456769401b31/2c719a76-6e54-47d7-b9f0-e782a05f57a7_rw_1200.jpg?h=ac4a3d744e19bc64f19d0f597d6d2086)